TROY, MI - (June 24, 2021) - At a time when many in the event-based marketing and training world were in a state of forced hibernation, Mobile X Events invested, added capability, and transformed to become a full-service experience agency called S1Concepts.

“We saw the pandemic as a crossroads where we could pull back and simply weather the storm or take advantage of this time to evolve and emerge as something more valuable to clients,” said Gary Carlson, CEO of Select 1 Group.

With offices in Troy, Michigan, S1Concepts joins Select 1 Transport as a part of the growing Select 1 Group of companies. Core offerings include marketing & communications, mobile events, training, media production, event logistics and project management.

S1Concepts is poised to capitalize on the trend of hybrid events as people emerge from the pandemic and begin to host live events augmented by virtual components. According to Exhibitor Magazine’s 2021 Economic Outlook Survey, which queried 400 corporate exhibit and event managers, face-to-face marketers plan on participating in an average of 21 in-person or hybrid events in 2021. While that is less than half of the 2019 event average, it smashes the dismal 2020 numbers created by the pandemic.

“The end of corporate travel bans and evidence that in-person events can be conducted safely and effectively signal a resurgence of live events beginning in the third quarter,” Carlson added. “From multi-city OEM tours to dealer training events, we are ready to hit the road and show customers what we can do.”

Due to the widespread layoffs the industry experienced during the COVID-19 shutdowns, S1Concepts was able add top talent to their successful mobile event, management and logistics business and launch a full-service creative, design and experience agency.

“For our clients S1Concepts is synonymous with brilliant results, project efficiency and cost savings,” said Jeff Lewis, executive director, S1Concepts. “Combined with the warehousing, freight and trucking capabilities of Select 1 Transport -- a 20-year industry leader in auto transport -- our clients can make a single call and get as much support as they need for any project, from ideation and design to production, logistics and project management. There isn’t anything we can’t or won’t do for our client partners.”

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